Blog

Posts in category "Marketing"


  • BERESKIN & PARR DOTS THE “I” IN INTELLECTUAL PROPERTY

    Here in the Region, partners Tim Sinnott and Jason Hynes are much more than lawyers. Sinnott has his Bachelor and Masters in Physics while Hynes has his Bachelor of Applied Science in Mechanical Engineering.  While Sinnott works on patents and trademarks, Hynes focuses mainly on patents, from prosecution through to litigation. Their involvement in the […]

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  • Improving Waterloo Region Health Care through eHealth

    eHealth is a term used to describe technologies for communicating and gathering information in the healthcare sector. eHealth is an inclusive system to manage all areas of healthcare from administrative responsibilities to the delivery of healthcare itself (i.e. electronic patient information, laboratory information systems, teleconsults, remote monitoring systems, messaging, Electronic Health Records etc).  The objective […]

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  • Four Small Business Marketing Trends for 2016

    Every year, every month, every week, and every day marketing changes. It changes with technology, audience, consumer tastes, and even the changing seasons. That being said, 2016 will bring with it four particular marketing trends that will impact the majority of small and medium-sized businesses in Waterloo Region. Think Local Branding Momentum has been building […]

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  • Guest Post – How well do you know your clients?

    Often I am asked if my organization “specializes” in Business-to-Consumer (B2C) or Business-to-Business Marketing (B2B)? My response? Neither. We specialize in Person-to-Person marketing. Now don’t get me wrong, there are some differences between the channels which would be best suited to engage your target audience. At the end of the day though, it is not […]

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  • 4 Steps to Crafting a Successful Marketing Campaign

    I went out for a brisk autumn jog last week and in my haste to fit the exercise into my schedule I completely forgot to stretch and in the middle of my jog I started to cramp up. It destroyed my ability to achieve the workout I needed and also had a residual negative impact […]

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  • Social Media and Time Management: An Unlikely Team

    David Tubbs Marketing & Communications Lead Greater KW Chamber of Commerce Social media use has been growing steadily higher for businesses and professionals in all industries and business sectors. From Facebook to Twitter, and even Pinterest, more businesses have taken up the mantle of low cost marketing that social media offers. Many make the jump […]

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  • 3 Free Services for Businesses From Google

    David Tubbs Marketing & Communications Lead Greater KW Chamber of Commerce Google has a reputation for consistently being a pioneer, at the forefront of new and innovative ways to move search engine technology. More recently, however, Google has also become a powerful tool in business development. Google has 3 main free services that can prove […]

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  • Traditional vs. Social Media Marketing

    David Tubbs Marketing & Communications Lead Greater KW Chamber of Commerce From LinkedIn to Facebook, blogs to Twitter, the landscape of business networking has been universally affected by developments in modern technology. Navigating your way around the multitude of ever-changing modes of networking can be overwhelming at times. In the business world there are now […]

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  • My Top 5 Marketing Books, Right Now

    David Tubbs Marketing & Communications Lead Greater KW Chamber of Commerce “UnMarketing” By: Scott Stratten All I can say about this book is that if you haven’t read it you need to immediately. Like last week immediately. Author Scott Stratten stresses the idea that real engagement and creative planning is more effective than any amount […]

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  • 5 Tips for Picking Your Advertising Channel

    David Tubbs Marketing & Communications Lead Greater KW Chamber of Commerce The business world has never had so many advertising channels at its disposal. Going back just 10 years there were only a handful of tools and medias to choose from. Now the world is a little more chaotic. From online to print, radio and […]

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