Often I am asked if my organization “specializes” in Business-to-Consumer (B2C) or Business-to-Business Marketing (B2B)? My response? Neither. We specialize in Person-to-Person marketing. Now don’t get me wrong, there are some differences between the channels which would be best suited to engage your target audience. At the end of the day though, it is not […]
Read moreBy: Albert Schmidt, Partner & Sales and Marketing Manager, Erb & Erb Insurance Brokers A commercial building has a lot of working parts and is usually more complex than a simple home. A standard commercial or business property policy will cover your business property, equipment and inventory against fire or theft or whole range of […]
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As we are about to turn the page on another calendar year, most entrepreneurs will want to reflect back on 2014 economic trends and look forward to how they will impact their businesses into 2015. A few key stories have dominated the economic headlines over the past year. They include the following: Slower demand in […]
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Kris Ronan Director – Southern Ontario Intrigue Media Chamber Young Professionals Committee Member LinkedIn’s mission is simple: “connect the world’s professionals to make them more productive and successful.” When you join LinkedIn, you get access to people, jobs, news, updates, and insights that help you be great at what you do.” LinkedIn’s focus is to […]
Read moreMike Hajmasy Intrigue Media As William Leiss and others discuss in their book, Social Communication in Advertising: Consumption in the Mediated Marketplace, television commercials once played a dominating role in the world of advertising. Following the Second World War, television became a primary way to reach a mass audience at home, alongside traditional mediums such […]
Read moreJonathan Rivard Founder & CEO CANGO Consulting In early March, CANGO partnered with the GKWCC to launch the KW Non-Profit Innovation Grant. While you can get all the details on the grant here (including how you can nominate a local nonprofit organization to win), the response from this initiative has underscored the need for greater communication and […]
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